How we became bakers

by Lori and Michelle on February 10, 2010

Hey luvs

Our friend Lori had asked us to share our story about Twin Cakes Bakery. So grab yourself a something good to eat or drink here we go with your story. We hope you enjoy…


First, here is a little background on who are the twins. We were born and raised in Fort Myers, FL. We have two older sisters; we have Italian/German in our blood so food was a main topic in our family. We were definitely that family who continual looked forward to our next meals!

Don't you just love my little grin and Lori not looking at the camera??Don’t you just love my little grin and how Lori is not looking at the camera?? Love our brown paper lunch bags??

From a very young age were taught to make our own food mainly due to having 4 girls in the house we all wanted something different.

And now we are all grown-up : (


Lori and I really had some unique food habits. We ate completely different things while growing up. Lori wanted everything plain and I wanted everything with either cheese or mayo (which Lori hated both). Our mom was smart, a great way to avoid many fights she made us start packing our own lunches. This was the beginning for us girls to fall in love with cooking.

When did we start baking:

Although our baking really did not start till we were in high school. Our second oldest sis, Jen, was the one that taught us to bake. She loved it and still does, but due to severe food allergies she no long gets in the kitchen as much. She would create some delicious things for us to enjoy…our favorite mint chocolate chip cookie sandwiches, cinnamon buns, her famous sour cream coffee cake, and much more.  As she went off to college, we started playing in the kitchen. And realized we loved baking!

Our grandma’s side of the family were German bread bakers, so I guess you could say baking runs in our family. It is in our blood to make things for others. All throughout  college we would bake for our teachers, family members and friends.  Everyone loved it!! And so did we! We got more joy for baking for others than ourselves.

Lori and I at graduation...yes with our Pluto and Stitch suff animals, hey we are Disney lovers!

Lori and I at graduation...yes with our Pluto and Stitch suff animals, hey we are Disney lovers!

How did you know you were going to have your own company?

We both majored in business during college. During college we worked for an entrepreneur so we got to see what was involved in starting a  company from scratch. We knew we would have our own company one day just not sure what that would be nor when. After college we went home for a year to figure out what we wanted to do with our life…like most college grads due, right??

What happened next?

Well to make a long story short Lori moved to Richmond, VA as Michelle moved to Denver, CO. Both of us felt we needed to finally spilt up after 23 years of being together! Well as we both worked for other companies we started realizing what we were doing was not making us happy! So the massive research began and our dream started to be come real on paper. After many hours of talking on the phone, emails, and texting we knew it was going to be an online bakery. We wanted it to be a different type of bakery but still was not sure exactly what that would be. We had so many crazy ideas running around in our heads.

How do you realize you had food allergies?

We started to experiment with alternative foods and diets. We tried all different types of cleanses, food combinations, etc. because all during college we suffered from stomach issues. This is a health problem that our whole family suffers from but we did not really know why we were always feeling so bad all the time. We thought we were eating healthy. Nothing really worked.

Then our health started deteriorating and we started eliminating things out of our diet. We realized our bodies did not like gluten, wheat, peanuts, and dairy.  For us we were never upset that we could not enjoy certain foods. We were actually excited to finally start feeling better and actually eating this way helped make us eat healthier. And we slowly starting cutting back on our meat intake. We were never really big red meat eaters though we did like our chicken and fish. But after years of still not feeling better we decided to try anything that help and if that meant no meat, etc. then so be it.

What changed?

We got more relief once we stop eating meat though we still were not 100% better. This lead us to even more confusion and determination to figure our health out.

Another year past and we both ended up in Raleigh, NC. Still working for other people, ugh. We kept working on the side as we also figured out what our bodies liked to eat and not eat. We then started creating meals that were safe for us and realized we wanted to help others that had limited diets.

Overtime and more research, our business plan changed (we wrote two different business plans, which is a must if you are thinking of opening a business). We decided to start as personal chefs and put our online bakery on hold.

How did we chose this career?

People reminded  us since we love to bake and cook why don’t we do it for a living. It was like light bulb going off in our heads. So then came about Twins Kitchen Personal Chef Service, yep we both got certified through United States Personal Chef Association. And our first few months of business was a test. We both did not have good sales skills and had to learn to go out and sell ourselves. You must learn to grow thick skin! We gained some clients but realized there was still something missing. We were not having as much fun as we had thought having your own business would be.

Let me tell you starting up a company is not as easy as it may sound…unless you have tons and tons of money saved up. Now we had some savings, but still nothing to prepare us for what we thought. It takes a lot of work, many long hours and lots of sacrifices.

What happened next?


That was the missing link. Sure we still enjoy cooking but baking was what we really enjoyed and could do it all day long. So we signed ourselves up for farmers markets, and that is when everything changed.

To be continued…

While you wait to find out what happens next be sure to check out these amazing giveaways:

Blender from Gena

Chocolates from Natasha

Coconut oil from Averie

Ice Cream maker from Lori

Living Raw Magazine from Robyn


{ 19 comments… read them below or add one }

Jessica @ Dairy Free Betty February 10, 2010 at 11:24 am

Very interesting!! :) You ladies are always an inspiration!! :)

I have a giveaway going too!! The Raw and Spicy Giveaway!

Pure2 February 10, 2010 at 11:42 am

Thanks Jessica!! We will post you giveaway tomorrow : )

Kelly Michelle February 10, 2010 at 12:51 pm

thanks for sharing your story! the second pic on this page is so so so beautiful of the four of you

GirlonRaw February 10, 2010 at 2:05 pm

Loved this post girls and getting to know more about you! You guys are a real inspiration! :)

Thanks for the shout out too, and you will go into the draw as well.

Can’t wait to hear more!!!!!

Mama Pea February 10, 2010 at 3:42 pm

I think one of the most amazing things about your story is how you girls went through your journeys together. I can only imagine how neat it must be to have your best friend AND business partner be your sister (of course, I’m sure you have your moments too). Thanks for sharing the history!

Lauren February 10, 2010 at 4:26 pm

Loved learning more about you gals! Adorable pics, you guys were the cutest!

Lori February 10, 2010 at 5:18 pm

Finally! Yay! Your story!! Well, half of it!
Oh, thank you for sharing! I love learning about what others do for a living and how they got to that place. Along with that, I would LOVE to be in your shoes and own my own bakery, baking healthy treats for others! It’s been a dream of mine for a while.

Thank you for sharing!!! And you girls look so cute in your young picture! :)

Stephanie February 10, 2010 at 6:27 pm

I love this post and getting to know your story even more! You ladies are just beautiful, and you are so brave in pursuing your dream – which from the “tastes” of it showcases such an amazing talent in the kitchen bc everything I’ve had that you make is just fabulous :) Ya’ll are such an inspiration!

Pure2 February 10, 2010 at 7:17 pm

Oh Stephanie, thanks so much! That means the world to us :)

Pure2 February 10, 2010 at 7:18 pm

No problem Lori, we have been meaning to share our story, thanks for the reminder 😉 Running your own business is a lot work but so worth it if it is something you truly love!!!

Pure2 February 10, 2010 at 7:20 pm

Thanks Mama Pea! It has been nice having a twin sister to go through this journey of life together we must admit we are lucky 😉 We enjoy meeting other twins who do work and own a business together! It is fun hearing others stories and struggles! Glad you liked our story.

hihorosie February 10, 2010 at 8:52 pm

Oooh, look forward to reading the rest. Thanks for sharing – that’s always a fun and interesting treat for us fans. :) And all of you are GOR-JUS!

katie February 10, 2010 at 9:32 pm

aww yall are adorable! so pretty too!

Averie (LoveVeggiesAndYoga) February 10, 2010 at 10:20 pm

Amazing story!
Agreed…starting a biz is HARD WORK. And I always say I could sell snow to eskimos. I can and have sold everything. It doesnt even matter if your product if good or bad, if you can’t sell it, it aint doin’ nothin. Sad but true. I am glad you two grew thick skin and are selling yourselves and promoting your biz!! That is just awesome!

Re giving up foods/allergies, I also was happy to find my path and my way…and giving up foods that upset my system was a blessing, not a curse.

And the family photo of all you girls…OMG you are all gorgeous!!!!!!!!! on the inside and the outside :) xoxo

veganlisa February 11, 2010 at 6:06 am

Morning ladies,
Now I really want a sister! Thank you for your sharing your story of following your dreams and listening to your intuition about your path. I have been thinking about doing the program at 105 myself.

Have a fantastic day!

Christine (The Raw Project) February 11, 2010 at 10:46 am

Great story! That’s so awesome on starting a biz and spreading the healthy trends!

Love the Disney grad theme, I lived in the Orlando area when I graduated from HS and got to have grad night at Magic Kingdom, great memories.

elizabeth February 11, 2010 at 5:19 pm

love this story!!! and that picture of all of you “grown up” is so gorgeous! can’t wait to read part II right now!

gina (fitnessista) February 11, 2010 at 6:42 pm

i loved the pictures of you girls! so cute :)
you are amazing and thanks for sharing your story with us!

Jennifer Leonard (big sis) July 12, 2011 at 9:40 am

Just read this post, very cool! Love the photos! Memories…..

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