We got a lot of news to cover so we better get to it.
First, we are so happy everyone loved our curly sweet potato fries veggie wrap!! Let us know if you make it.
Okay, now onto the news. You have seen us mention many times over our varies social media outlets about us working hard and making changes over at our bakery.
We have shared some of our story about Twin Cakes here, and started to show more about our new adventure of getting our own place. Ever since then we have been working hard on growing, getting new wholesale accounts, and have been working hard to keep up with making our products. But as we keep working late hours, we are realizing somethings and have had to make some very hard decisions.
Yes, one thing that is great about owning your own business – is that you get to make the decisions, but it is also the hardest thing. As it is all on you. The future of your business rest in your hands. kind of scary
Both of us want to keep our bakery, but realizing it is hard to keep afloat in this economy. We cannot compete with some of the big food companies on prices. But we try. We search and search looking for the best ingredients at a low rate, so we can charge a low rate. And unless you are in the food business, you may not understand what all goes on behind the scenes. There are so many little things that keep a company running, and there is just two of us!
Yep that is right. We do everything…from making the food, cleaning the dishes, cleaning the facility, organizing paperwork, shipping orders, customer service, website maintenance, accounting, taxes, marketing, social media, packaging, labeling, ordering ingredients, unloading ingredients, and so much more.
People have asked us what it is like to own a bakery, well bottom line is – it is A LOT OF WORK.
But it is worth it!! We love playing around in the kitchen. We love hearing from our customers!
As we are learning more about the wholesale side of business (mass production), we are realizing we are not setup for it. We have started looking into a food manufacturer; have someone else make our recipes so we can work on other business things. Not sure where things will go, as it is all new to us.
In order for us to stay in business, we have had to re-evaluate our business model. We hope we are making the right decisions. Trusting God has a plan for us. As you can see we have dramatically cut back on our product line, and have been working hard on “changing” our recipes to make them easier to make, with a faster turn around. As before majority of our products took 3-4 days from start to finish before we could ship them out, which in the long run meant we would get backed up in getting orders out quickly. Not the best for long term success. Changes needed to be made.
Here we are making our very popular biscotti, which has turned to be our main product to focus on getting into stores everywhere.
But our biscotti takes too long to make from beginning to end. We are trying new ways to make them so they are easy to make and faster.
We make a lot of biscotti on a daily basis. These ones are just about ready, just need to be labeled.
We are also in the process of re-doing our packaging which we will share more on that soon. So for those of you that are thinking of getting into the food business one thing you need to think about: do you want your products in stores or just be a local food business in your area? We have done both. We started off as a local bakery but then realized we want our products everywhere. Knowing which direction you want for your company will make a difference in how you structure your business. Just something to think about.
And there is one more big announcement we have.
We are going to be changing our blog name.
to be continued.
till next time,
Lori and Michelle